The first Tunisian and Arab brand operating in the direct sales sector of cosmetic products, ARVEA Nature, announced on April 29, 2024, the opening of its new headquarters in Ouagadougou, the capital of Burkina Faso, a West African country and member of the WAEMU (West African Economic and Monetary Union).

Why Burkina Faso?

On one hand, it benefits from its central geographic position, making it a transit hub and an important trade crossroads in the West African region.

On the other hand, Burkina Faso has a rich population of over 22 million inhabitants, with an average age of 21.3 years. This young, working-age population faces a mismatch between their skills and the actual needs of the labor market.

All these arguments and more align with the vision ARVEA Nature brings to anyone aspiring for improvement and change. Indeed, the brand draws its effectiveness from its ability to create jobs for the entire population, on an equal footing and without financial risks. It thus offers independent business opportunities to all those who aspire to social recognition, financial freedom, and well-being.

Besides the lucrative benefits, the ARVEA business model imparts values and demonstrates that dreaming is legitimate, everything is possible, and every individual is capable of change and improvement. This business model, known as MLM or direct catalog sales, is a full-fledged profession where one must be ambitious, confident, persistent, and oriented towards sharing and collective success.

In this sense, ARVEA Nature offers its partners worldwide all the keys to success, namely the best product quality and appropriate support in terms of skill development and continuous training.

The new ARVEA Burkina Faso headquarters is located in the heart of the capital, in the Koulouba district. Equipped according to international standards and featuring state-of-the-art technology, it employs a permanent staff, mostly local except for a few management positions, thus confirming its commitment to creating local jobs wherever it operates.

An official inauguration ceremony took place on Saturday, May 4, 2024, at the ARVEA Burkina Faso premises, followed by a conference given by the founder, Mr. Sadok LARIBI, at the SPLENDID Hotel, attended by more than 400 people. The founder took the opportunity to express his enthusiasm for this new partnership and to welcome the Burkinabe population. He also gave a preview of the business presentations he would be giving over the following three days. Mr. Sadok LARIBI was to outline the foundations of the profession, its scope, and its prospects.

The Burkinabe people expressed their excitement about the ARVEA opportunity. Testimonials from Burkinabe and various sub-Saharan partners who had already proven themselves were also noted, attesting to their success and satisfaction with the products and the commercial strategy undertaken.

A new adventure opens up for the brand, once again proving that success and self-realization know no geographical, ethnic, or intellectual boundaries. Only hard work and perseverance always pay off.