Arvea Nature launches its “MAHLEK!” campaign using the magic of its muse, actress Aicha Ben Ahmed.

Beauty is so immense, so relative, and so profound that it cannot be given a model definition.

The brand ARVEA Nature has always believed in the breadth and scope of this concept and is now choosing, through the production of advertising films, to evoke this power, both physical and moral, which ultimately defines life.

In collaboration with its muse, Aicha Ben Ahmed, the brand produced a series of commercials in a campaign it called “MAHLEK!”

Through this campaign, ARVEA Nature aims to approach the notion of Beauty from a relatively philosophical and spiritual point of view. She invites her partners, clients and all the viewers watching this audiovisual jewel to reflect to understand and question the multiple facets of Beauty:

- What is beauty? Is it aesthetic or emotional?

- Where is it? Isn’t it in the eye of the beholder?

The short film adopts a poetic and emotional tone, enhanced by the voice of Aicha Ben Ahmed who tells us the daily life of a woman in all her moods.

A daily life where classic beauty and wellness products are highlighted, thus defining only one facet of beauty, and on the other hand, the beauty of dreams, fulfillment, friendship and sharing, fundamental values defining the very essence of the brand ARVEA Nature.

The shots of the film follow one another according to the spatial and temporal framework evoked by the story: the sea, the forest, the house, the city, night evening, morning walk. As such, eight days of filming were made in wonderful regions of our beautiful country, such as Tazarka, Ain Toungua au kef, Teboursok, 

Dar Gayed in Nabeul, old town of Hammamet, flower fields in Menzel Bouzelfa, Ksar Said Palace, Carthage Salambo.

Aspiring to perfection and excellence, ARVEA Nature has opted for sophisticated, state-of-the-art audiovisual material worthy of a latest-generation feature film.

Moreover, in proportion to the high technical level of this project, the great success was at the end of the effort:

- After less than two weeks, more than a million views on the official FB page of ARVEA Nature.

- After three weeks, more than a million views on YouTube.

In addition to a classic advertising objective, the “MAHLEK!” campaign also has an internal communication objective that will value the brand partners.

It will nurture their collective identity and sense of belonging and create cohesion between different teams so that all stakeholders work together for the success of a common project.

We would like to thank all those who contributed, directly or indirectly, to the success of this project, including:

- Arvea Nature : Aicha BEN AHMED.

- Director : Sami MESSAOUD

- DOP : Hatem NACHI

- Production : SVP Production - Omar BEN ALI

- And the whole ARVEA Nature team.