The summer of 2023 is unique to ARVEA Nature. It is now marked by the revelation of a panoply of solar products of exceptional quality, combining naturalness and respect for the skin, to allow us to enjoy this summer period so hot and so sunny, in the best conditions and in complete safety.

Indeed, on June 22, the brand celebrated with great pomp the sale of its first solar range “Sun Protect”, composed of :

- an invisible SPF 50+ sunscreen,

- invisible SPF 50+ sunmilk,

- a hair protective oil SPF 30,

- a refreshing mist.

A launch campaign was previously produced at the level of the different agencies of the brand, namely on Tunis, Nabeul and Sfax, in order to promote the release of this new range among the ARVEA partners and to be able to respond to their different reflections.

The event took place in a beautiful house called “Maison Hermosa” located in the region of Hammamet Sud. Between tradition and modernity, the architecture of space has enhanced the significance of the 

occasion and embellished the atmosphere of the celebration.

About fifteen influencers, highly regarded on the digital, were invited to this launch party in order to familiarize themselves with the new products, promote them and support their visibility.

The ceremony was kicked off by the CEO of the brand, Mr. Sadok LARIBI, who first thanked all those present. In addition, he established the “Sun Protect” line as part of the company’s overall vision for 

product development, continuous quality improvement and performance optimization.

He then responded to various questions posed by his guests, including those related to the direct selling system and the associated product sales processes, particularly on the digital side.

He therefore explained that in order to purchase ARVEA products, the interested party should refer to four possibilities:

- be already in contact with a partner selling the product to him,

- become a partner himself and thus benefit from the reduction and the various usual advantages. To do this, you need to contact the company through social media, email or phone to find out what conduct to take,

- present themselves on the spot, at one of the ARVEA Nature agencies where they will be put in direct contact with the closest partner,

- find himself a partner he has already known through social networks or in his entourage.

Subsequently, ARVEA Nature product development consultant, Ms. Asma CHARFEDDINE, spoke to offer a more technical perspective on the new range of products and to stimulate interest in the assistance with regard to their characteristics and specificities.

She began by recalling some of the founding values that the brand emphasizes at each new stage of its development, namely authenticity, efficiency and generosity, and explained the virtues of new products and their effectiveness in terms of expected results.

It has thus been demonstrated that all products are composed of mainly natural ingredients, that they offer very high sun protection and are equipped with practical textures, adapted to the needs of the user 

who is always looking for performance.

By combining utility with pleasure, ARVRA Nature eventually managed to organize a ceremony that was not only enjoyable but also profitable. All influencers had the opportunity to appreciate the new products in the “Sun Protect” range, to understand their specificities by the ingredients that make them up and even to feel their texture in order to perfect their evaluation.

They were honored by each receiving an assortment of ARVEA products and a trendy flashy beach bag, launched during the 2023 summer season.

The ceremony concluded with a general hourra “ARVEA Saha Lina” in a sign of joy and gratitude to this young Tunisian brand whose achievements speak for her and which continues to make us Tunisians proud.