The brand is proud to be heading for a new continent, Asia, and in particular the Middle East, and has chosen the Gulf region as the location for its new representative office. On November 13, 2023, ARVEA Nature marks the start of a new chapter in its international development strategy and announces the inauguration of its new representative office in Kuwait.

 The choice of country was not arbitrary, but based on knowledge of Kuwait's beauty traditions. Indeed, the country's consumers, exclusively women, are continually acquiring new behaviors, ever younger, more connected and more open, in line with ARVEA Nature's aspirations. 

Ranking in the top 2 of the city's most sought-after regions, Salmiya was identified as the best alternative for the project to flourish in Kuwait, given its particularly lively and multicultural atmosphere. ARVEA Nature Kuwait's headquarters are located in the Al Fanar complex, in the center of the Salem Al Mubarak shopping district. 

The Al Fanar complex offers the best brands and excellent entertainment facilities in a beautifully designed environment that reflects the brand's values and ambitions.

 Under the patronage and in the presence of Sheikha Amal Hammoud Al Sabah, the inauguration of ARVEA Nature Kuwait took place in a festive and convivial atmosphere. Filled with pride, solemnity and emotion, founder Sadok LARIBI gave a speech in which he recalled the brand's values and presented this achievement as an extension of the realization of the ARVEA Nature dream, its success and the fulfillment of its promises. Indeed, by establishing the brand in the Middle East, Mr. Laribi has sent a profound message to all his partners and all those who have believed in his vision, firstly to express his gratitude and thanks for their unconditional trust, and secondly to prove to them that the brand is moving in the right direction, that his vision of being present in 50 countries by 2026 is a reality, and that nothing can slow down his momentum and commitment. 

We should also mention the warm presence of Mrs. Mouna BELGHAREK, General Manager of ARVEA Nature's representative office in Kuwait, who delivered a speech in which she emphasized the importance of service quality, which the brand promises to be faultless, in order to best meet partners' needs and under the best conditions. 

In particular, she wished all ARVEA Nature partners every success, stressing that it is through individual professional fulfillment that collective success and hence the brand's growth can be achieved.

 In order to successfully launch its operations on the Kuwaiti market, ARVEA Nature had to plan a pre-opening, which it had set for November 02, 2023, for the entry into force of the recruitment and ordering system, and thus enable its esteemed partners to begin their activities under the best possible conditions. 

Demonstrating once again that international development is more than strategic for the company, ARVEA Nature is already the No. 1 direct-sales leader in Tunisia and Algeria, has a presence in Côte d'Ivoire and Kuwait, and is planning to set up in the United Arab Emirates, in the most emblematic emirate, Dubai, by the end of 2023.